The goal of this project was to raise $20,000,000 for the Arbor Day Foundation by 2020, and in exchange, the Arbor Day Foundation would plant one tree for each dollar raised. MrBeast and Rober worked with YouTubers across the globe in an effort to make this come true. In October 2019, the YouTube community released a project labeled #TeamTrees, organized by MrBeast and Rober following a tweet that suggested that MrBeast should plant 20 million trees. In 2020, Rober will star in a Discovery Channel hidden-camera show alongside Jimmy Kimmel. Rober worked as a product designer in Apple's Special Projects Group from 2015 to early 2020.
In 2018, it was reported that Rober had been secretly working on virtual reality projects for Apple Inc., including the company's on-board entertainment for self-driving cars, for which Rober wrote two virtual reality-related patents. He has also made numerous appearances on Jimmy Kimmel Live!.
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Rober has contributed articles to Men's Health, and gave a TEDx presentation in 2015 How to Come Up with Good Ideas and another one entitled The Super Mario Effect – Tricking Your Brain into Learning More. This was in conjunction with a multi-Youtuber movement to get back at and shut down scam callers, while raising awareness to prevent other people from being scammed in the future. Some of the investigations are still ongoing. During the process of building the third bomb, Rober collaborated with Jim Browning, ScammerPayback, and various state and federal authorities to use the glitter bomb bait package as a tactic to track and arrest money mules and their supervisors, who were working with scamming call centers in India to rob elderly people of thousands of dollars. Rober would post another follow up a year later, featuring a third edition of the bomb. Rober posted a follow-up in December 2019, teaming up with Macaulay Culkin and featuring an improved design. Rober later removed two of the five incidents caught on tape after discovering that two of the thieves were actually friends of a person he hired to help catch the package thieves. The video went viral, receiving 25 million views in one day. In December 2018, Rober posted a video showing how he tricked parcel thieves with an engineered contraption that sprayed glitter on the thieves, emitted a foul odor, and captured video of the thieves. The costumes were widely featured on news channels such as CBS News, CNN, The Tonight Show with Jay Leno, Fox, Yahoo! News, Discovery Channel, The Today Show and GMA, He sold the company to UK-based costume company Morphsuits in 2013. The company took in $250,000 in revenue in its first three weeks of operations, and by 2013 his app-integrated costumes were sold in retail stores such as Party City. The following year, Rober launched Digital Dudz, an online Halloween costume company that specializes in Halloween costumes based on the same concept as the video (to which Rober holds the patent). His video of the "gaping hole in torso" costume went viral, receiving 1.5 million views in just one day. It shows a Halloween costume that used two iPads to create the illusion of seeing through his body. In October 2011, Rober recorded his first YouTube video. He advocates for science, making videos testing the ability for sharks to smell blood in water, fluidized sand and water purification. His videos cover a wide variety of topics, sparking ideas for April Fools' Day pranks and teaching about tricks like beating an escape room and filming primates in zoos non-invasively. YouTube channel, science communicationĭuring his time at NASA, Rober began making viral videos. He published a case study about applying wiki technology in a high-tech organization to develop an "Intrapedia" for the capture of corporate knowledge. While at NASA, Rober was one of the primary architects for "JPL Wired", which was a comprehensive knowledge capture wiki. He designed and delivered hardware on several JPL missions, including AMT, GRAIL, SMAP, and Mars Science Laboratory. He worked there for nine years, seven of which were spent working on the Curiosity rover, which is now on Mars. Rober joined NASA’s Jet Propulsion Laboratory (JPL) in 2004. He earned a mechanical engineering degree from Brigham Young University and a master's degree from the University of Southern California. As a child, he became interested in engineering, making a pair of goggles that helped avoid tears while cutting onions. Rober grew up in Orange County, California.